A successful marketing campaign enables you to convert more prospects into customers and make more sales. By creating effective campaigns for search and social you can achieve your sales targets.

Seer Interactive’s Ashton Underwood & Emily Pollock have shared a four-step guide to create a holistic marketing strategy for your business.

Underwood & Pollock say, “Connecting with your customers through relevant and meaningful connections at every step of the funnel will ultimately impact your bottom line. Keep reading to understand the full potential of a holistic paid strategy and watch it works wonders for your brand.

Cohesive Messaging:

Whether you’re running a cross-channel remarketing campaign or running separate Facebook awareness and Google search campaigns, cohesive messaging is key. Using similar messaging and offers (such as promotions, discounts, etc.) across paid channels not only helps increase brand recognition, but increases consumer trust as well.

However, since PPC & Paid Social lie in different stages of the funnel, we typically recommend the tone of the messaging differ. For example, Paid Social language has a more organic feel to it”.

Create a Holistic Paid Strategy with Paid Social & Search

Seer Interactive


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