The State of Marketing Personalization in 2020 [Report]
According to a HubSpot report, 74% of online consumers get frustrated by websites with content that has nothing to do with their interests.
You can get away from such feedback by personalizing your marketing messages according to your customer’s needs and interests.
Merkle and Marketing Dive have published ‘The State of Marketing Personalization in 2020’ to help you understand the state of personalization.
The Marketing Dive team says, “In a world where consumers are spending upwards of 6.5 hours per day on digital channels, the opportunity to create digital connections is pivotal. To better understand how brands are delivering personalized experiences, we surveyed 195 marketing executives on their digital marketing efforts.
In this survey report, we uncover:
- Insights from brands about their successes and challenges with identifying who their customers are online
- Reasons why you must know your customer to know you’re getting the experience right
- Best practices to deliver personalized experiences to customers”.
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