A content calendar can help you to stay organized in your content creation efforts. With it you can create required content to be published on your marketing channels.

Marketing Land contributor Ryan Brock has shared a three-step process to create your content calendar.

Brock says, “Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 topics for the year. Not only is this something you can do in an afternoon, but it also ensures each topic is both relevant to overarching content strategy yet broad enough to give content writers some creative leeway.

1. Identify four key audiences

Challenge yourself to think of four existing customers that can serve as examples of the types of customers you’d like to land for your company moving forward. Pinpoint each customer’s unique challenges, emotions and values, as you’ll want the content to speak to those needs”.

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Marketing Land