The COVID-19 pandemic has affected the whole world. It is changing the lives of millions and people are facing several challenges due to it. This pandemic might have affected your business too.

Searchmetrics contributor Benjamin Shapiro has published a new podcast episode ‘Managing SEO in Times of Crisis’ featuring Jordan Koene.

Shapiro says, “The COVID-19 (Coronavirus) pandemic is changing our lives in a multitude of different ways from closing businesses to moving entire workforces to work from home. For many businesses it’s a frightening, uncertain time, but learning how to manage your business under crisis while leveraging every tool possible is crucial to growth. Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the best ways to manage SEO in times of crisis and the steps you can take t0 maintain or grow your business.

Summary

  • SEO is a channel that can be leaned on during tough times, providing businesses with traffic sources that can be acquired organically without spending marketing money.
  • In a time of crisis, first examine how many resources you have, and carefully prioritize needs based off your analytics, content writing and development resources.
  • Progressing from prioritization to the execution phase requires thinking about what people are actually doing now, how they’re performing search today as they adjust to radically changing times”.

Managing SEO in Times of Crisis

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