Facebook advertising enables you to enhance your business reach to one of the larges social media population. With persuasive Facebook advertisements you can grow your sales.

Social Media Today contributor Nathan Mendenhall has shared four reasons why you should use Facebook ads during COVID-19 pandemic.

Mendenhall says, “Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is one key consideration to be aware of. While this is still a good time to advertise (you’ll find out why below), you should note that conversions are not likely to roll in as they usually would. In the short term, your campaigns may not generate bottom-line results – however there are other benefits to keeping your awareness campaigns going.

1. Digital attention is at an all-time high

With most businesses closed, and most people staying at home in order to reduce the potential spread of the virus, social media usage is surging.

Since people aren’t going out to bars or engaging in outdoor activities, they’re turning to Facebook and Instagram much more than normal – which means that the amount of available impressions is also on the increase, and the capacity for your ads to reach your target audience is equally on the rise. This will lead to lower overall operating costs for your campaigns”.

4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

Social Media Today

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