Coronavirus Content Strategy: How to Prioritize Amid Chaos [Podcast]
The coronavirus pandemic has global slowdown as people are not able to move out and work. This is the time when businesses with digital presence would be at an advantage of continuing their work.
IMPACT‘s Liz Moorehead has published a new Content Lab podcast episode ‘Coronavirus content strategy: How to prioritize amid chaos’ featuring Brian Casey and Will Schultz.
Moorehead says, “The coronavirus pandemic has resulted in a large number of businesses here in the United States and around the world having to completely reimagine their digital sales and marketing strategies.
And this is on top many of them also having to adjust to the new reality of having their entire company working from home.
One of the more specific consequences of this upheaval, however, is that content managers, editorial directors (like moi!), and other digital marketers are now left with a lot of questions about how to manage their content strategies”.
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