Keyword research is the process of finding the right keywords for your blog posts or articles. With the help of right keywords you can increase your organic search traffic.

Search Engine Journal‘s Carolyn Lyden has shared five ways to use social media for keyword research.

Lyden says, “here are some ways to use social media for keyword research.

1. Use Facebook Ad Targeting Options for a Glimpse into Audiences

Because we put so much info into Facebook, their targeting data is extremely specific. You may know exactly who your target market is, but you could find new or supplemental audiences that could be served by your company.

Facebook advertising gives you options to dig into an audience’s:

  • Geography
  • Age
  • Gender
  • Interests

Using these, you can pinpoint similar audiences or even dig deeper into the demographics of your existing audience to truly understand their lives”.

How to Use Social Media for Keyword Research

Search Engine Journal

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