Builtvisible’s Geoff Griffiths has published a comprehensive article on Search Engine Optimization highlighting recent Google algorithm changes and how you need to work on your SEO strategy. Griffiths has shared some useful insights on how you need to deal with SEO during COVID-19.

Griffiths says, “The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business.

Builtvisible hasn’t been immune from this. We have had to review costs and make medium-term financial decisions in the interests of keeping our incredible team together, knowing full well that if we don’t face up to the reality and make tough decisions now, we will be suffering 6 months down the line.

The best analogy I could find with regards to the situation we are in is that of the Stockdale Paradox, which has been the cornerstone of the approach with which my management team and I are navigating our people and our clients through the next few months and beyond”.

SEO – What we need to do now

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