Five Tips to Communicate on Social Media During a Crisis
Your empathetic behavior can help you to be remembered and liked by your audience in the situations like COVID-19.
By showing concern for your prospects and customers over social media, you can move close to them.
Later contributor Taylor Loren has shared five tips to help you communicate effectively on social media during the COVID-19 pandemic.
Loren says, “
while we can’t offer you tried-and-tested strategies for marketing your business through this challenging time, we can give you some guiding principles to help you think through your posts and make decisions as the crisis evolves.
5 Guiding Principles for Social Media Marketing & Covid-19
1. Listen & Acknowledge
Ignoring Covid-19 or pretending like everything is normal can come across as inauthentic at best, and tone deaf at worst. Let your followers know that you’re listening and acknowledge our new normal.
Even a simple “It feels weird to promote something right now, but…” can go a long way in showing your followers that you’re listening and caring”.
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