How to Reduce Page Weight on Your Website [Guide]
Your website’s loading speed influences your search engine rankings. A site that loads quickly also attracts and retains more visitors.
HubSpot contributor Carly Stec has published ‘How to Reduce Page Weight on Your Website’ guide to help you improve your site speed by reducing page weight.
Stec says, “In 2020, the average desktop webpage weighs 2080 KB, while the average mobile webpage weighs 1885 KB — this is a stark difference from 2017, when an average desktop webpage weighed 1532 KB and the average mobile webpage weighed 1354 KB.
Of course, it’s important to note, the data above displaysaveragesize of a typical webpage — which means plenty of websites likely fall far below this size, while other heavier ones might skew the data in the other direction.
Ultimately, it depends on the site. While some sites might incorporate custom fonts, full-screen video, and other design elements that “weigh” the page down, other sites likely take a minimalist approach and stick to simple text and a white background”.
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