Strategies to Improve Your Search Rankings with Images
According to Search Engine Journal’s Anna Crowe, if you are not optimizing image, you’re wasting a valuable SEO asset. Images play a very important role in your search engine optimization process.
A Jumpshot study revealed that more than 20% of all U.S. web searches happen on Google Images.
Business 2 Community contributor Angela Ash has shared six ways to use images for SEO rankings.
Ash says, “Google is developing new image recognition tools, as are Google Lens and Reverse Image Search, and developing shoppable ads on Google Images. That is to say that images are a powerful tool to both increase your website traffic and boost sales.
1. Provide Only Relevant Content
Increased traffic means that you need stellar content which is relevant to the image that brought the visitor to the target page. In simple words, when advertising a product, make sure to accompany the image with a product description.
Both the image and the content need to be unique, to the point, well-written and formatted. The image should be of high quality but not too large, as you need to keep mobile users in mind.
2. Take Your Time With Image Names and Description
Because your images will attract new visitors via Google’s image search (for the most part, that is), it is important that they actually appear in search results. To get them there, you’ll need to name them properly and provide relevant image descriptions”.
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