The coronavirus pandemic is getting worse. It has created a global havoc and businesses are undergoing a big recession.

Let’s try to find out how this pandemic is affecting the marketing agencies Orbit Media Studios’ Andy Crestodina analyzes this impact.

Crestodina says, “Let’s take the temperature. We start with a broad question about demand for marketing services. Most agencies report a negative impact. No surprise.

But marketing is a broad category, encompassing a huge range of services. The impact to demand for those services ranges widely.

The industry focus is a bigger correlation with impact (more below), which shows up clearly in the B2B or B2C question. Agencies who service clients in B2C industries are more impacted, for now at least”.

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

Orbit Media Studios

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