Analyzing the Impact of COVID-19 on SERP
Today we published a post on Changes in Search Due to COVID-19.
We have found another article published by Rank Ranger’s Mordy Oberstein which analyzes the impact of COVID-19 on search engine result pages (SERP).
Oberstein says, “The Coronavirus has brought up a host of issues for Google to deal with which has subsequently brought more than a few changes to the SERP and beyond. I’m breaking up these updates into those that impact the SERP and what shows on it per se, those that change practices related to Google My Business, and those updates that impact the ads that appear on the SERP.
COVID-19 SERP Updates
Let’s start off with the important changes and updates Google has made to both make it easier for users to access information on COVID-19 as well as the updates meant to help sites deal with the crisis.
SERP Features to Make COVID-19 Info Accessible
To make obtaining critical information on the Coronavirus easier to access, Google has implemented the use of multiple features. The implementation of these features has evolved with time. As the virus started to spread Google was showing information on anything from its governmental warnings to a general summary of the virus within the SOS Panel”.
Comments are closed.
