BrightEdge Highlights Changes in Search Due to COVID-19
BrightEdge contributor Gabby Regalbuto has published an article highlighting the changes in search due to COVID-19.
Regalbuto says, “As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. In the presence of these changes, marketers want to make sure they stay abreast of the latest developments in the world of search. We encourage all members of our community to pay attention so that they can be confident that they’re creating the best possible impression with their marketing efforts and take advantage of new opportunities as they arise. Here are some interesting changes that we have seen over the past few days.
Changes we have seen from Google
Intense focus on quality information
The changes we see from Google are immediately apparent when you search for anything related to COVID-19. The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results.
Google has taken similar steps for YouTube search results, focusing on promoting top news results to ensure that users receive accurate information”.
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