The COVID-19 pandemic is creating several challenges for businesses and the consumers. Product launches are delayed as there are no buyers and the focus has shifted to survival.

Marketing Week‘s Charlotte Rogers has shared findings from a latest research on how COVID-19 is affecting marketing activities.

Here are some of the findings:

  • 86% marketers are delaying or reviewing marketing campaigns
  • 90% of marketers say their budget commitments have been delayed or are under review
  • 81% say that the tech or infrastructure spending has been suspended due to the spread of the virus
  • 69% of marketers have experienced a drop in demand for their brand’s products and services.

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Almost nine in 10 marketers now delaying campaigns in response to Covid-19

Marketing Week

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