When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends.

Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT.

The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for Message Identification)—may do just that by displaying your brand logo at the inbox level. This feature, available to brands with validated, best-in-class email security, will help you stand out in crowded inboxes, and initial pilots have shown a 10% increase in email deliverability and 10% higher open rates. 

Hear from leading email validation and security service Valimail about BIMI and how brands and agencies can use it to improve email marketing performance. You’ll find out:

  • The marketing benefits of BIMI, including improvement in deliverability, open rates and millions of new impressions
  • How BIMI can provide other benefits related to trusted email, trusted domains and no BEC/phish
  • How to  make the case for BIMI to your IT department”.

Increase Email Open Rates and Deliverability: Improve Your Security Posture

Adweek

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