Five Ways to Communicate With Your Customers During Crisis
The situations like COVID-19 pandemic test your ability to effectively communicate with your customers and empathize with them.
The Salesforce team has shared five ways to help you communicate with your customers during such crisis.
Salesforce team says, “Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.
While we often can’t control the societal crisis at hand, we can control our response to it.
Here are five tips to help you formulate a plan that communicates the impact of a situation and next-steps to your customers.
- Show that you care. People seek connection during times of uncertainty. Companies in our communities play a role in this. Consider a message to customers to show you’re aware of the issue and offer helpful resources. Social media, email, or your online community are particularly accessible mediums for a brief and immediate message”.
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