The current coronavirus outbreak has created a an unprecedented challenge for the whole world. Today, businesses are not able to sell much and customers are not able to buy despite their needs.

Think with Google contributor Emily Eberhard has shared three ways you can help your shoppers in the situations such as the COVID-19.

Newspaper icon: 1. Stay informed. Chat bubble icon: 2. Be current and transparent. Clock icon: 3. Adjust in real time.

Eberhard says, “Here are some retail strategies and recommendations you can apply today to help navigate this dynamic environment.

1. Stay informed. Take the pulse of the current landscape and category demand to understand the needs of your customers. Resources such as Google Trends and Google Alerts can help you stay up to date on local conditions and better understand your customers’ frame of mind.

Review metrics by retail categories to see what customers may be searching for across your Search and Shopping campaigns, especially if you sell high-demand products during this time”.

3 ways retailers can help shoppers during the coronavirus outbreak

Think with Google

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