What is a Social Media Marketing Funnel and How Does it Help?
A marketing funnel is the path your customers travel through as they comes in contact with your business and make a purchase. Similarly the social media marketing funnel helps you to create your brand advocates.
Sprout Social contributor Sarah Aboulhosn has shared some useful tips on creating a social media funnel that helps you to improve your conversion rate.
Aboulhosn says, “If social media is a significant part of your marketing strategy, you’ll be able to incorporate social posts into each stage of the funnel. Depending on the platforms you use, you can guide your audience through the customer journey organically.
When implemented together, these phases create a customer journey that continues to build trust with your audience and raise awareness of your brand.
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Sprout can help you make every step of your marketing efforts more efficient.
Plan posts and tag them by funnel stages so you can find out where your funnel is working and where it needs more attention”.
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