The Ultimate Guide to Product Marketing in 2020 [Guide]
Product marketing refers to the process of launching a product in the market, promoting it and selling it to the customers. Effective product marketing requires in-depth understanding of the product that enables you to effectively inform your audience about it.
HubSpot‘s Kristen Baker has published ‘
Baker says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. Let’s look at what product marketing does so you get a better idea of that I mean by this.
- Understand your customers better.
- Target your buyer personas effectively.
- Learn about your competitors (products and marketing tactics).
- Ensure the marketing, product, and sales teams are all on the same page.
- Position the product appropriately in the market.
- Boost revenue and improve sales.
There are also questions you, as a product marketer, will have to ask yourself and reflect on in regards to your product”.
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