Tips to Find Most Successful Social Media Posts
An effective social media marketing strategy enables you to reach your target audience and promote your products and services. To do this, you need to craft each post with a unique goal of persuading your prospects.
Sprout Social contributor Brent Barnhart has published a new article to help you find your most successful social media posts.
Barnhart says, “Before we dive into specific platforms, we should note that defining “success” isn’t one-size-fits-all.
As noted in our guide to social media trends, marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.
Likes
Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI. That said, posts that score rack up “Likes” represent pieces of content that your audience enjoys at a glance. The more Likes, the better”.
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