Instagram engagement rate represents the sum of the likes and comments that you receive per post, divided by the number of followers. According to Icon Square, the average Instagram engagement rate is 4.7%.

Jeff Bullas has shared five Instagram marketing tips to improve your engagement rate.

Bullas says, “In this blog, discover 5 top Instagram marketing tips to boost your strategy; you’ll find out:

  • When and how to post on Instagram
  • What to post for maximum engagement
  • How to leverage videos on Instagram
  • How to keep improving and optimizing your strategy

When and how to post on Instagram

Being active is essential to generating followers and engagement, but when is the best time to post on Instagram?

Studies say that scheduling 1 or 2 daily posts are enough for Instagram. It seems that the best engagement times on this platform are on weekdays, more exactly on Tuesdays and Thursdays”.

5 Expert Instagram Marketing Tips to Optimize Engagement

Jeff Bullas’ Blog

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