Strategies to Improve Influencer Marketing
According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers.
A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels.
You can grow your sales by finding the influencers who can promote your products and services.
Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020.
Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers happy, and be someone you’d enjoy hanging out with socially. This is a person that will simultaneously speak to an audience you wish to capture and become an extension of your brand. Youth trust influencers who represent their identities and stand for the same values; the best influencers are those who feel like a friend.
Something more than a quick Google search and a look at an influencer’s posts for the past month is necessary to determine which influencers best match your goals, budget and audience. Companies as BuzzSumo and iFluenz can help brands vet potential influencer partners”.
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