6-Step Guide to Balancing Paid & Organic Search
Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales.
iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19.
Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts.
A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping centers closed, your consumers are more likely to find you online than anywhere else.
Unfortunately, with all the panic in the marketplace, and endless uncertainty to think about, many companies have begun to change their PPC and SEO budgets. Some advertisers have reported Google Search ads losing 7% of their impressions from January 13th to March 9th, 2020, while Organic performance began to spike”.
Comments are closed.
