AWeber Study Explains How A Blogger Used Email Marketing to Grow
AWeber contributor Kristin MacLaughlin has published a case study explaining how a travel blogger used email marketing to grow — even when the tourism industry lost $2.7 trillion in revenue.
MacLaughlin says, “Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise. “It has forced my hand to do something that I’ve wanted to do for a long time,” says Frolla.
Build your email list to protect yourself from the unknown
Frolla learned the hard way, as did many in the travel industry, that things can change overnight.
The World Travel and Tourism Council is projecting a global loss of 100 million jobs and $2.7 trillion in revenue due to COVID-19. And Statista forecasts that global revenue for the travel and tourism industry will be down 34.7% in 2020″.
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