Nearly everyone has things that occur from day to day that strike them as important and that deserve to be remembered. What is their solution? A journal (sometimes called a diary) that conveniently lets them record those thoughts and events of the day that they cherish.Journals are a big seller on Amazon(there are over 20,000 to choose from) and on eBay (nearly 28,000 to choose from). This much competition means there are a lot of buyers to attract.One nice thing about selling journals is that there is almost nothing to write to create your book; maybe a date at the top of the page, a decorative... [...]

Quality content helps you to achieve higher search engine rank and improve your website traffic. To improve your content you need to regularly assess it for improvement.Searchmetrics contributor Jan Grundmann has shared five ways to help you improve your content optimization efforts.Grundmann says, “The starting point of content optimization is to regularly check whether your content needs updating. To do this, you can audit your rankings and content either manually or with the help of a software solution. Points to check include the following:Competitor Analysis: Has your... [...]

By publishing content on social media you can engage your target audience and achieve desired outcome. But to catch their attention, it is important to know the right time to publish you content.To help you with this, Sprout Social contributor Elizabeth Arens has published a detailed article highlighting the right time to post on social media sites including Facebook, Instagram, Twitter and LinkedIn.Arens says, “If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly... [...]

Digital Marketing Depot has published a new report called ‘ Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide’.Download this report to discover useful tools and technologies to improve your content marketing, search intelligence and user experience.The DMD team says, “This FREE 76-page report reviews the growing market for SEO platforms (including 20 vendor profiles!), plus the latest trends, opportunities and challenges.Uncover valuable insights into the latest SEO trends. Did you know…There are 810... [...]

Instagram engagement rate represents the sum of the likes and comments that you receive per post, divided by the number of followers. According to Icon Square, the average Instagram engagement rate is 4.7%.Jeff Bullas has shared five Instagram marketing tips to improve your engagement rate.Bullas says, “In this blog, discover 5 top Instagram marketing tips to boost your strategy; you’ll find out:When and how to post on InstagramWhat to post for maximum engagementHow to leverage videos on InstagramHow to keep improving and optimizing your strategyWhen and how to post... [...]

According to Big Commerce, 17% of companies spend more than 50% of their marketing budget on influencers. A Mediakix study has revealed that influencer marketing brings better ROI than other marketing channels. You can grow your sales by finding the influencers who can promote your products and services. Marketing Insider’s Kathy Sheehan has shared some useful ways to improve influencer marketing in 2020.Sheehan says, “Finding the right influencer partner sounds simple, but it must be done right. Influencers should be kind, socially conscious, make their followers... [...]

Audience engagement is the key to achieving social media marketing success. By attracting your audience attention, you can present the offers that can help you to convert more prospects into customers.Social Media Examiner’s Jenn Herman has shared four ways to improve audience engagement on Instagram.Herman says, “Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts?In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram.#1: Instagram Feed Post Format HacksWhat type of... [...]

By personalizing your content and moving closer to your audience you can achieve desired content marketing outcome. Instilling the empathetic elements into your content is one such way to influence your followers.The MOZ contributor Daisy Quaker has shared an article highlighting some useful tips to bring empathy into your content.Quaker says, “In this post, I focus on cognitive empathy, which is the ability to understand how another person may be thinking or feeling. Cognitive empathy helps communication by helping us convey information in a way that resonates with the other... [...]

In the wake of COVID-19 pandemic, the work from home (WFH) concept is seen as a new normal today. For the people who so far engaged physically, the challenge is how to establish new connections online.On24 is hosting a webinar ‘How To Create Authentic Connections In A Digital World’ featuring Mark Bornstein, VP of Marketing, ON24 on Thursday, June 11, 2020 at 2.00 pm ET.The On24 team says, “In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive... [...]

SEMrush has announced ‘Backlink Management Course’ with Greg Gifford.According to SEMrush  team, this seven-module course is – “…for anyone who builds links — whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign”.Here is the detailed course plan:Lesson 1. Backlink management basicsLesson 2. Types of linksLesson 3. Link researchLesson 4. Competitive... [...]