The best way to grow your business is to reach more people. By growing your business following, you can improve the chances of making more sales.

Entrepreneur Magazine contributor Oliver Isaacs has shared eight strategies to help you grow your online audience.

Isaacs says, “With the right strategy, mindset and consistent work ethic, a million followers is achievable for just about anyone.

1. Use the right hashtags

This is by far the most important element to get right if you want to start building a serious online following. Be it on Instagram, Twitter, or another platform, hashtags are the primary way in which potential new followers can find your content. But what’s meant by the right hashtags?

The hashtags need to meet two requirements: First, be relevant to your content and second, belong in the “trending,” or popular category. Creating regular topical posts is one way to get this right – commenting on current hot topics or posting images in line with current trends. By looking at up-to-date online analytics, you can find out what the trending hashtags are at the moment and try to get your content to match those topics.

However, one behavior to avoid is using irrelevant hashtags just because they’re trending. Hashtags need to match your content. Otherwise, you’ll end up disappointing and confusing your audience and missing out on potential follows”.

8 Ways to Grow Your Audience to a Million Followers

Entrepreneur

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