The COVID-19 pandemic has created unprecedented challenges for people and businesses around. You need to think newer ways to survive during this toughest time.

Microsoft Advertisig‘s Kalees Meckling has shared four ways you can use search advertising to deal with this situation and save your business.

Meckling says, “COVID-19 has upended our lives and created difficult challenges for many small and midsized businesses (SMBs). Like most, you’re probably searching for ways to not only survive this crisis, but also find a way to thrive. If you’re looking for digital marketing strategies to help pivot your business and reach new customers, we hope to make it less daunting by providing these positive insights and resources during this unprecedented time.

1. Less competition means search advertising costs are much lower

Many companies, especially big chains, have been hit hard by COVID-19-related supply chain and customs challenges., To cope, they’ve either stopped their digital ad campaigns or reduced their search advertising bids. As a result, cost per acquisition (CPA) is much lower than it was prior to the crisis. Not only is there less competition, cost per click (CPC) is also down across verticals and markets. This has helped level the playing field, giving you the chance to explore new marketing strategies to maximize your marketing budget and target customers you may not normally have reached”.

Four reasons search advertising can help your business beat COVID-19

Microsoft Advertising

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