Content marketing domain continues to evolve with new tools and strategies. To keep your content marketing growing, you need to adopt newer ways to instill creative ideas into your content.

Content Marketing Institute contributor Ann Gynn has answered 25 most frequently asked questions in content marketing.

Gynn says, “We culled the questions and answers from past presenters at Content Marketing World and the larger CMI community.

Now, here are 25 questions you’re likely to be asked and how to answer them.

1. Should we do this?

Too often clients say, “Can we do this?” They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work.
Bethany Chambers, North Coast Media 

We wrote about 99 benefits of content marketing. Among the benefits – shorter sales cycle (No. 4), complement to paid advertising (No. 10), and measurable custom conversion tracking (No. 25).

2. What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

25 Answers to the Most Frequently Asked Questions in Content Marketing

Content Marketing Institute
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