Creating Content That Generates More Traffic
The core purpose of creating content is to generate more traffic for your website. By optimizing your content for SEO, you can enhance your overall business growth.
Content Marketing Institute contributor Kim Moutsos has shared 17 ways to get more traffic to your web content.
Moutsos says, “Maybe your content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in.
Whatever the reason, use this resource to help your audience find your content without spending much more than time.
Remember, you’ll likely revisit many of these items throughout the content’s life cycle because the publishing process is a cycle of planning, creating, promoting, measuring, and optimizing.
Plan for traffic
If you want eyes (or ears) on your work, before you create it think about how to help people find it. It’s easy to relegate traffic plans to the promoting stage of the cycle, but that delay risks promotion becoming an afterthought”.
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