Three-Step Guide to Search Engine Results Pages
Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP).
In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features.
Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query.
In this guide, you’ll learn:
- Why SERPs matter for SEO
- How to get in the SERPs
- What SERP features there are (and how you can appear in them)
Why SERPs matter for SEO
Most people click organic results on the first page of the SERPs and rarely visit page two.
This is why everyone wants to rank on the first page of Google. If you’re on page two or beyond, you’re practically invisible”.
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