How to Create Empathetic Content
Empathy is your ability to share and understand the feelings of other people. Empathetic content marketing can help you to successfully promote your business.
Content Marketing Institute‘s Daisy Quaker has shared five steps to help you create empathetic content.
Quaker says, “Empathy is a muscle, one that can be strengthened through exercises and by listening to your audience. These five tips can help you come up with ideas for empathetic blog, email, or social content. Then see how four brands are doing it well.
1. Brainstorm topics in your content sweet spot
While it might be tempting to jump on popular topics, focusing on content that you can authoritatively speak about, don’t do it. You need to think about your audience too.
I use this simple activity to recognize the brand and empathize with the audience.
Draw a Venn diagram. In one circle, list the problems your audience and industry are grappling with. In the other circle, list all the areas of your brand’s expertise. In the space where the two circles interlock, identify two to three themes where your audience and brand interests intersect”.
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