How to Create New Content Using Existing One
Content creation is a challenging task that requires a blend of new ideas, creativity and authenticity. You can create content fro the existing one to meet your audience’s needs.
Portent‘s Katie Spencer has shared three ways to generate new content by using already existing content.
Spencer says, “Content ideation can seem complicated and time-consuming. It often feels as if everything that could be written about already is. And although this may be true, this should not deter you from creating. In this post, I’ll share ways your current content, user feedback, and competitors can inspire you to create high-quality content that will resonate with your audience.
1. Update Your Existing Content
Before you brainstorm new ideas, start by performing an audit on the content you already have. The first thing you should check is the publish date and whether there have been any changes to the topic. It may sound simple, but updating your content or even taking down posts that are no longer relevant can increase site traffic.
A content audit can also help you determine what content you need to expand on. Use the top search queries in Google to help you understand what users are looking for and establish whether you have that content on your page”.
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