Here’s Why You Should Use Google Discovery Campaigns
Google’s Discovery Ads, introduced in 2019, show up in the Google Discover Feed on Google home page, YouTube home feed, and Gmail.
Search Engine Journal contributor Susan Wenograd has published a new article on how Google Discovery Campaigns can help you grow your business.
Wenograd says, “For many years, advertisers have relied on Google to deliver things based on searches and intent, leaving audiences and interest targeting to social networks.
Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces. The targeting reflects this, utilizing behavioral buckets that are also available in their display campaigns”.
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