Your content marketing needs to evolve with time to meet the demands of your audience. By diversifying your content, you can extend its reach to more audience.

Content Marketing Institute contributor Ann Gynn has shared an article highlighting the ways to do diverse and inclusive content marketing.

Gynn says, “Your audience members want to see themselves in your content and no single image can convey that. More importantly, they want to know that you see them – physically, geographically, psychologically, etc. They want to make sure you get their needs, their pain points, their thoughts.

But your audiences aren’t always thinking about themselves. They want to see more than one type of person or voice in your content. A 2019 consumer survey by Google and The Female Quotient revealed that 64% of all respondents took some action after seeing an ad they considered to be diverse or inclusive”.

How to Do Diverse and Inclusive Content Marketing That Matters

Content Marketing Institute
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