Keywords play major role in helping you to achieve higher search engine rankings and increase your website traffic. By choosing right keywords and integrating them into your content, you can improve your SEO performance.

Business 2 Community contributor Daniel Hopper has shared some useful tips to get more traffic using keywords.

Hopper says, “Choosing the right keywords to use in your marketing copy and search engine optimisation is key to more people finding your website amongst the millions of alternatives. Achieving a higher-ranking result means you will be higher on the Search Engine Results Pages (SERP), and therefore have more people visit your website and a higher potential for income.

The first thing to keep in mind with keywords is that a local search via Google has become commonplace in the age of the digital phone. Search keywords should be optimised for voice search, for people who want to find a café on the go for example.

How search engines use keywords

In technical speak, search engines are “programs that offer users interaction with the internet through a front end, where users can specify search terms or make successive selections from relevant directories. The SE will then compare the search term against an index file, which contains web page content. Any matches found are returned to the user via the front end” (Weideman, 2004)”.

How Keywords Bring You Customers

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