Experiential Marketing During COVID-19 – Four Questions Answered
eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’.
In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis.
The eMarketer team says, “As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.
We spoke with Lenetta Pesotini, vice president of the MAG Experience, about the shift to virtual experiential marketing, keeping customers engaged during online events and the pandemic’s long-term impact on experiential marketing”.
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