Impact of Semantic Search on SEO
Semantic search helps search engines to return the most relevant search results. It focuses on the meaning behind search queries instead of the traditional keyword matching.
Ahrefs contributor Michal Pecánek has published an article on Semantic Search and how it affects SEO process.
Pecánek says, “Although there are countless variables at play, the principles of semantic search, why it’s needed, and how it’s influenced are easy to understand.
- Users often don’t use the same language as the desired content
- Many searches are unintentionally ambiguous
- The need to understand lexical hierarchy and entity relationships
- The need to reflect personal interests and trends
Users often don’t use the same language as the desired content
Even worse, we sometimes don’t even know how to articulate a search query properly.
Let’s say that you heard an unfamiliar song on the radio. You liked it and started Googling random lyrics until you finally found it”.
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