An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance.

Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs). 

Search Engine Watch‘s Abhishek Shah has shared an article highlighting ways to improve SEO with FAQ schema markup.

Shah says, “By using an FAQ schema markup, you are increasing your website’s visibility by showing up for a wider variety of keywords. Which means more traffic to be potentially turned into paying customers. 

How to implement FAQ Schema?

The FAQ schema can be implemented in one of two ways: Microdata or JSON-LD. Whichever one you choose we strongly recommend you stick to that one. It’s not a good idea to mix them on a webpage. 

1. Microdata

This is the more complex of the two options. To implement schema markup with Microdata involves coding elements into your website. If you don’t have a web developer in your team this can be a rather tedious and challenging process where the code is added to the body section of your page. 

Here’s a microdata example for the FAQ page schema

<html itemscope itemtype=”https://schema.org/FAQPage”>“. 

How to win at SEO with FAQ schema markup

Search Engine Watch

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