Every new situation that influences the world needs to be coped with in a unique way. Looking at the COVID-19 pandemic, you need to update your SEO strategy so that your business continues to grow with your consumer’s needs.

Botify contributor Kameron Jenkins has shared an article on adapting your SEO strategy during this pandemic.

Jenkins says, “Data is only as useful as the insights we glean from it and the actions we take as a result, so I asked Amy what SEOs should be doing right now to help the sites they manage adapt.

She gave me four main actions to consider:

1. Update your Google My Business profile

According to Amy, there are a few options for businesses with a local presence.

“Mark your business as temporarily closed or indicate reduced hours, if applicable, post a COVID-19 update via Google posts, and for restaurants, mark if you are open for delivery, takeout, or dine-in.”

COVID-19 Google My Business posts

For queries with local intent (e.g. “shoe stores near me”), SEOs know that Google prioritizes the local pack on the SERP, which is why we place such a heavy emphasis on making sure our GMB profiles contain the most up-to-date information for customers”.

How to Adapt Your SEO Strategy to Changing Consumer Search Trends

Botify

Sharing is caring