Exposure Ninja has published a new podcast episode ‘Why Your Marketing Campaign Needs Market Research’ to help you understand why your marketing needs market research for better performance.

Tim Cameron says, “Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.

On today’s podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.

Why are we speaking about this now?

Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.

Indeed, research can help you to shift your brand voice”.

Why Your Marketing Campaign Needs Market Research

Exposure Ninja

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