When it comes to achieving SEO rankings, there are several factors that play an important role. From content to keyword research and selection, you have to be alert in all such processes.

iPullRank contributor Aleks Shklyar has published an article on explaining whether website speed affects search ranking.

Shklyar says, “Though content not being rendered by search engines and a page being so slow its rankings drop are both serious implications, there are 3 site speed aspects that will affect a slow site consistently. Today, I will explain how they will factor into the SEO landscape and why you need to start paying attention to speed.

  • The 1st and arguably most important is Core Web Vitals (recently added to Google Search Console reports),
  • 2nd is Crawl Budget Impact
  • Lastly is User Engagement Statistics which may or may not be used for ranking depending on whom you ask.

1. Core Web Vitals

On May 5, 2020, Google introduced its Core Web Vitals on its Chromium blog. As they put it, this documentation would help solve many ambiguity problems that arise from reporting that fails to prioritize aspects that address user experience”.

Does Website Speed Really Impact Search Ranking?

iPullRank

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