Quality links to your site are a great asset for your online business. By securing links from high ranking websites, you can get more search engine traffic.

Search Engine Land contributor George Nguyen has shared four ways to build more links.

Nguyen says, “Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results.

Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after you’ve acquired a link during his talk at SMX Next (free registration) last week.

Create audience-focused, linkable assets

“Your links will be as good as your content,” Johnson said, explaining that the more valuable your content is to your target audiences, the more likely you’ll be able to attract links to that content”.

The pillars of successful link building

Search Engine Land

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