Using Keyword Planner to Find New Keywords
Microsoft’s Keyword Planner is a great tool to perform keyword research. It helps you to find right keywords and reach out to the customers who are continuously searching for products and services you offer.
Microsoft Advertising’s Kevin Salat has published an article on using Keyword Planner to grow your search engine presence.
Salat says, “In a world that seems to be changing by the minute, your customers are continuously searching for products and services with new queries, so keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get started with your keyword research, one of the most powerful tools at your disposal in Microsoft Advertising is the Keyword Planner.
How does the Keyword Planner work?
You can get help with your keyword research and selecting the right terms by heading to Tools->Keyword Planner (or searching for Keyword Planner). If you enter products or services, your landing page, or your product category, you can get suggestions on keywords that are most relevant to your business. You can also get insights into how often certain words are searched on and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want”.
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