Regular social media audits can help you identify gaps and gain clarity on how your business is performing across your social media networks.

FALCON’s Sandra Busch has published a 5-step guide to performing a social media audit.

Busch says, “A thorough assessment of your organization’s social media presence and performance will help you:

  • Develop (or adjust) your social media strategy and make sure it aligns with your business goals
  • Discover trends you can use to create or modify social media campaigns
  • Receive valuable insights into customer sentiment and brand perception
  • Justify social media spend and provide proof that it’s worth the time and effort”.

5-Step Guide to Performing a Social Media Audit

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