Google Announces New Features for Responsive Search Ads
Google’s responsive search ads allow advertisers to create ads that adapt to show more text—and more relevant messages to their customers.
To make this ad format better, Google has added three new features to it.
The Google Ads team says, “Responsive search ads use machine learning to deliver relevant messages to potential customers. In fact, advertisers who add responsive search ads to their ad groups see up to 10% more clicks and conversions.1 To help you engage consumers more effectively, we’re introducing new features to make responsive search ads even more relevant and easier to manage.
Deliver more relevant ads
According to our research, 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.2 To help you create more relevant responsive search ads, you can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically include city, state, or country names based on the locations of potential customers or their areas of interest. To review the number of times your ad is shown using location insertion, you can check anonymized and aggregated reports”.
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