Your content has to be optimized for search engines to gain maximum output. By optimizing your website for for search intent you can get more relevant/qualified traffic.

Jeff Bullas has published a useful article on why you should focus on search intent is the for SEO and content marketing success.

Bullas says, “Better website optimisation for search intent means that more relevant/qualified traffic is being funnelled to your website. This means that you will achieve higher conversion rates on your transaction pages and more informational traffic to pages designed to inform.

Secondary benefits mean your website will experience a lower bounce rate and more overall views as whole.

Search intent can be categorised into three main types:

#1. Informational Search Intent

Informational searches are the most common searches a search engine handles, making up as much as 80% of searches. Informational search terms are primarily used when the searcher is aiming to find information to answer a question. These are sometimes referred to as “know” searches. By definition, these search phrases are general in nature. An example of an informational search is “How many people are there in the world”.

Informational search terms are at the beginning of the buyer’s journey. That is, the buyer is starting to research what they are interested in, without having a definitive conclusion as to what they want”.

Why Search Intent is the Key to SEO and Content Marketing Success

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