Guest posting is a proven tactic to improve your online following. It also helps you to build your authenticity.

Blogging Wizard contributor Qhubekani Nyathi has shared a six-point checklist to help you maximize your guest posting results with an optimized author bio note.

Nyathi says, “If someone reads down to your bio, they are a seriously engaged prospect. You’ve done all the hard work to get them that far. So you must optimize your bio to capitalize on that attention and interest.

Scanners and the curious will check it out

As you know people don’t read online, they scan. Heatmap studies by the Nielsen Norman Group show people read in an F-pattern or Zigzag pattern. Either way, the bottom of the page is one of the spots they’ll land on. Therefore, you better make it count.

It’s an opportunity for you to make a last-ditch effort to impress readers and keep them on the page. Or, to make them curious enough to check out your site.

Some readers scan the first few lines of a post. If it piques their interest, they shoot down to the bottom to find out who wrote the piece”.

How To Write An Optimized Author Bio That Maximizes Guest Posting Results: A 6-Point Checklist

Blogging Wizard

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