Your words are a powerful weapon – to persuade and win more people. By wisely using your language, you can grow your influence. Metaphors allow you to make the complex things simple.

Copyblogger‘s Brian Clark has published a useful article on improving your marketing performance with the use of Metaphor.

Clark says, “Metaphors are so powerful because of one simple fact of human psychology: We react more readily to the emotional than the rational.

Thanks to the differences between the two hemispheres of our brains, what catches our attention and sticks with us is what we see and feel via our right brain.

After that, the rational left hemisphere can be engaged by the relational nature of the metaphorical information itself.

Put another way, visual words work better than words lacking in imagery when it comes to effective communication, as long as they also satisfy our left brain by being something we can logically relate to”.

Become a Master of Metaphor and Multiply Your Marketing Effectiveness

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