Vertical Leap Shares 13 Steps to Building an International SEO Presence
An effective SEO strategy enables you to grow your online business by receiving more web traffic. By creating an international SEO plan, you can enhance your presence in multiple countries.
Vertical Leap contributor Dave Colgate has shared 13 useful steps to building an international SEO presence.
Colgate says, “International SEO is far more complex than building search visibility in one country. Each new market opens up opportunities but you have to work much harder to secure them. You can’t just copy and paste your existing strategy and expect to get the same results in foreign markets.
In this article, we look at the key strategic and technical steps you should take to help you build a lasting SEO presence in multiple countries.
1. Start again with market research
Hopefully, this one goes without saying, but every country represents a new market filled with unique audiences and opportunities. Even within the English speaking world, consumer habits in the UK, US and Australia, for example, vary greatly and this has to be reflected in your international SEO strategy.
For example, while clothes shoppers in the UK are searching for winter coats, people in Australia are looking for summer wear and international fashion retailers have to run very different campaigns in each location.
We’re talking about different purchase intents, keywords and product pages here”.
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